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Genius

Genius is an American digital media company. Originally founded in August by Tom Lehman, Ilan Zechory, and Mahbod Moghadam , the site allows users to provide annotations and interpretation of song lyrics, news stories, sources, poetry, and documents. Originally launched as Rap Genius with a focus on hip-hop music , the company attracted the attention and support of celebrities, and venture capital enabling further growth. That same year, an iPhone app was released. To reflect these new goals, the site re-launched as Genius in July An Android version was released in August , [5] and in and , the company began producing music-focused original video content and hosting live events and concerts. Genius first started as a crowdsourced hip-hop focused site, and was originally named Rap Exegesis. The site changed its name to Rap Genius in December because " exegesis " was difficult for users to spell. Shaw and Google to pursue the idea full-time and bring it to fruition. Nas became the first verified artist, using the platform to post numerous explanations of his lyrics and dispel some misinterpretations, [6] as well as to comment on the lyrics of other rappers he admired.
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Genius is an American digital media company. Originally founded in August by Tom Lehman, Ilan Zechory, and Mahbod Moghadam , the site allows users to provide annotations and interpretation of song lyrics, news stories, sources, poetry, and documents.

Originally launched as Rap Genius with a focus on hip-hop music , the company attracted the attention and support of celebrities, and venture capital enabling further growth.

That same year, an iPhone app was released. To reflect these new goals, the site re-launched as Genius in July An Android version was released in August , [5] and in and , the company began producing music-focused original video content and hosting live events and concerts.

Genius first started as a crowdsourced hip-hop focused site, and was originally named Rap Exegesis. The site changed its name to Rap Genius in December because " exegesis " was difficult for users to spell. Shaw and Google to pursue the idea full-time and bring it to fruition.

Nas became the first verified artist, using the platform to post numerous explanations of his lyrics and dispel some misinterpretations, [6] as well as to comment on the lyrics of other rappers he admired. In an effort to extend the concept into other genres of culture, Genius launched several new channels in including News Genius, Rock Genius, and Poetry Genius.

The service also added the ability for outside publishers to integrate Rap Genius's platform into other websites to create annotated articles. In October , Rap Genius was one of fifty sites targeted with notices by the National Music Publishers Association for the unlicensed online publication of song lyrics.

Unlike Genius, most of the sites that were targeted were ad-supported. In response, Zechory stated that they "can't wait to have a conversation with them about how all writers can participate in and benefit from the Rap Genius knowledge project". In December , Google penalized Rap Genius for violating their backlinks guidelines, [24] —particularly involvement with blog networks—by removing them from its top search results. Instead, the top results showed Rap Genius' Twitter , Facebook , and Wikipedia pages, as well as news related to the penalty.

Rap Genius also pointed out that its competitors were participating in similar or worse practices, and asked Google to look at "the whole lyrics search landscape" and improve its lyric search results. Ten days later, after removing links in violation of Google's Quality Guidelines, Rap Genius partially recovered from their penalty.

The company rebounded with the release of an iOS app on January 28, , also called "Genius". Right now, more than half of our traffic comes from mobile devices. In March , Genius launched a feature allowing users to "embed" annotated texts on other websites. On July 12, , reflecting its recent expansions and growth into a platform, Rap Genius re-launched as Genius. The co-founders said that the change was because most internet users fail to "dive into" stories they find in greater detail, and that Genius aimed to "help us all realize the richness and depth in every line of text".

At one point, rapper Kanye West , a fan of the site, submitted a mockup of a redesign to investor Ben Horowitz. In mid, along with its redesigned logo and webpage, Genius released its Android app, which initially allowed users to search for and vote on annotations.

Hip-hop journalist Rob Markman was hired by Genius as its manager of artist relations. Genius began offering original content in , [40] beginning with a "Behind the Lyrics" integration offered in collaboration with Spotify that "pairs pop-up annotations with select tracks from the streaming service as well as exclusive artist content", launching with content from Pusha T , Tinashe , and Diplo. In addition, Genius would provide lyrics for the main Apple Music service.

Genius began planning for the creation of original video content, and in June announced the hiring of Regina Dellea, previously of Mic , as head of video. This resulted in a drop of traffic to Genius. Genius began hosting live events at their Brooklyn headquarters in Genius held a live event with Dropbox in called "Lyrics to Life," a four-day art exhibition featuring art installations inspired by music.

Genius began selling branded merchandise in mid, and engaged in "a t-shirt collaboration with rapper Pusha T's Play Cloths line for Art Basel" in December In , Genius expanded its merchandise offerings with the launch of its "" collection, with a set of styles and themes inspired by cultural events of Works and articles on Genius are presented with various lines highlighted in gray; by clicking on these lines, pop-up annotations are displayed which provide additional details and context for the section in question. Users can provide their own annotations by highlighting fragments of text.

Texts on Genius are sorted into various topic channels, including rap, rock, and pop music, literature, news, historical texts History Genius , sports, television and film Screen Genius , and "X"—any other subject not covered by other categories.

The site also offers the "Rap Map", a Google Maps display featuring profiles and placemarks for geographical locations related to rap culture or mentioned in rap songs. Registered users can upload, correct, and annotate texts. They can also offer suggestions to improve already published texts and annotations. Editors and Moderators help to generate and monitor content to ensure quality writing. Users earn "IQ" with every published annotation. Points are rewarded on the basis of not only the quantity of text that is annotated, but also the quality of the annotations.

Users are rewarded with greater editorial and moderating privileges as more IQ points are awarded. Contributors to Genius receive points, "IQ", for annotations and suggestions on each channel. The IQ system employs both direct points—for example, a 10 IQ point increase for an annotation—and a voting system.

Especially insightful and popular annotations gain positive reviews, increasing the IQ value of an annotation. As of now, IQ has no redemption purpose, but serves as measure of a contributor's impact and work on the site.

Editors and Moderators gain additional means of obtaining IQ, including publishing completed texts and reviewing others' work. Spotify includes the ability to display lyrics from Genius for specific tracks, [72] allowing users to "watch annotated lyrics for songs as you listen to them".

From Wikipedia, the free encyclopedia. Media annotation website. Ruby on Rails React jQuery. New York. Archived from the original on July 5, The Village Voice. Archived from the original on November 7, Alexa Internet , Inc. Archived from the original on January 19, Retrieved January 19, Retrieved February 15, August 8, Archived from the original on September 6, Archived from the original on September 16, December 8, Archived from the original on June 16, Retrieved June 23, Archived from the original on September 17, Archived from the original on March 29, Retrieved March 26, Archived from the original on July 8, Archived from the original on July 7, Archived from the original on May 15, Archived from the original on July 25, Retrieved July 25, Business Insider.

July 12, Archived from the original on July 11, Retrieved July 12, Archived from the original on November 11, Retrieved November 12, The New York Times. Archived from the original on May 31, Archived from the original on May 20, Retrieved June 14, Search Engine Land. December 25, Archived from the original on December 25, Retrieved December 25, December 24, Archived from the original on December 24, Rap Genius. January 4, Archived from the original on January 7, Retrieved January 7, Mahbod Moghadam: Cofounder, Rap Genius".

Fast Company. Archived from the original on January 18,



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